Monday, November 27, 2006

Nestle's "Seasoned for Success"

In search for Top Campus Entrepreneurs, Nestle Food Services toured some Metro Manila-based culinary and/or entrepreneurial tertiary institutions to vie for its appellation of "Seasoned for Success".

SHRIM joined the prestigious contest to affirm the culinary skills, business prowess, innovativeness and communication ability of our Culinary Majors. Short-listed teams from about 100 entries hurdled the pre-selection screening to qualify for the two-stage final showdown.

Nestle identified the top 10 Food Business Plan entries: 4 from DLS-CSB SHRIM, 3 from UP-Diliman, 2 from OB Montessori and 1 from Ateneo de Manila University. The entries surpassed Nestle's benchmark on business and food creation innovation, efficiency in addressing current basic consumer need, and role of Nestle in the proposed plan.

To enhance their masterpiece, the teams were invited to a one-day food business planning session conducted by resource persons from the Department of Trade & Industry and Asian Institute of Management and another day of exposure to Jollibee commissary in Canlubang Industrial Park..

Showdown Dates:
  • November 29 -- 40-minute presentation of the Food Business Plan to a panel of industry experts
  • December 7 to 9 -- Culminating event (3-day Food Fair) at the Activity Center of Market! Market! (Live presentation of the Teams)

The judges will decide on 3 winners: BEST IN MARKETING PLAN, BEST OPERATIONAL PLAN, and BEST PRODUCT. The best among the three will be officially recognized as the most "seasoned for success".

The activity is team-supervised: Chef Shirley Joseph for technical aspects, Tony Bernardo for financial, Willy Cuason for marketing and Ed Valenciano for editing of business plans and coaching in the oral presentation.

That's it for the meantime.


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