Tuesday, July 04, 2006

What's in a Name?

There is a school located in Makati called LaSalle College International. According to Mr. J. Badillo of the the DLSU Marketing Communications Office, they have no proprietary rights to the name of their college in the Philippines because De La Salle Philippines (DLSP) owns the name. We largely ignored them last year but recently, they have been coming out with print advertisements. Their programs are similar to our own except as diplomas. We were told that LaSalle College International is named after a French Canadian explorer and not St. John Baptist De La Salle. This school had a tie up with St. Scholastica's College until recently.

There was a legal battle reported in the newspapers, re right to a name between Shangri-La (Hotel) and a Shangrila (Chinese, locally owned) restaurant located somewhere in West Avenue, Quezon City. Shangrila restaurant was the first company to use said name and then the Hotel followed after some years. The restaurant sued the Hotel. Word has it that the restaurant won the right to the name and so you have Edsa Shangri-La, Makati Shangri-La, and Shangri-La Mactan Island Resort.

DLSP owns the right to the names La Salle and De La Salle here in the Philippines. However, should we want to consider taking action, it is not only for DLS-CSB to act on. It is the DLSP who will have to handle it.

While some of us may feel threatened by their promotions, it is essential that we continue to do what we do best, which is teaching minds, touching hearts and transforming lives. No ad can ever beat this because we LIVE it!


At 5:00 PM , Blogger Caths Deen said...

Thank you for opening this up. I am, in fact, concerned about this particular school since they are marketing themselves in that way. They actually have a fashion design program and recently I saw that they sponsored a fashion show for their graduates participated in by some of the bigger names in Philippine fashion.


Post a Comment

Subscribe to Post Comments [Atom]

Links to this post:

Create a Link

<< Home